Compix SocialBrander displays social media content accurately, easily, and instantly. Using SocialBrander, in combination with Bannister Lake’s TweetOut solution, you can search for trending conversations that are happening right now on Twitter and Facebook, filter out unwanted data, approve messages, and take content straight to air. Output can be completely customized with your style, and can even include your sponsor’s logos and taglines for additional airtime monetization opportunities.
SocialBrander is available in three configurations:
Single channel HD-SDI/SD-SDI broadcast graphics system in a compact 1RU chassis. SMPTE 292M/259M compliant I/O. Can be used with or without a video switcher.
Single channel SD-SDI and Analog broadcast graphics system in a compact 1RU chassis. SMPTE 259M compliant I/O. Can be used with or without a video switcher. Not upgradeable to HD.
Single channel analog composite, component and Y/C broadcast graphics system in a compact 1RU chassis. SMPTE 170M compliant I/O. With video, key, and internal video overlay. Can be used with or without a video switcher. Not upgradable to SD-SDI.
What's the big deal about social media and TV?
A recent Nielson report stated that 45% of men and 55% of women talk about television programming on social media sites. Most people no longer give TV their full attention as viewers multitask while watching. Help guide your audience back to the show by encouraging them to talk about it on Twitter or Facebook. Viewers realize that “there is a conversation happening about the show and that they can be a part of it.” Tap into those existing conversations and transform social media into an advertising tool. The more they talk about you, the more they are advertising your show to their friends and family.
Social media is the latest and greatest weapon for engaging a real-time TV audience.
Where does Compix SocialBrander come in to play?
Compix SocialBrander provides three incredible ways to benefit from broadcasting social media content:
1. Display the show's hashtag and accounts to get the conversation going
Use SocialBrander to display the show’s hashtag as a watermark in the corner of the screen. Viewers will see it and look you up on their favorite social media sites. Your hashtag is your own social media advertising tool. The more your viewers mention your hashtag, the more it trends as a topic, and the more chance someone new may tune in to watch your show.
Don’t stop there! Create your show’s own Twitter account and promote it on air to gain a massive following quickly. Use the promotion power of your station, channel, or venue to drive your own social media moneymaker.
2. Search, moderate and display social conversations on-air with BL TweetOut.
Once you have hashtags and accounts set up, and you have enough viewers talking about you, search for conversations on social media sites.
Compix SocialBrander works seamlessly with Bannister Lake’s TweetOut solution to make the search and moderation of your social media simple. Here are some creative methods for incorporating social conversations on-air:
- - Ask your viewers for feedback. During your show, use SocialBrander to display a specific question; your audience responds via social media. MTV asked #WhatWillGagaWear at the 2011 MTA and generated great responses via Twitter.
- - Encourage your viewers to ask you questions. Select a few questions to display on air. Moderate responses in BL TweetOut, and then route final content to Compix for on-air playback.
- - Have hosts or producers Tweet live during a prerecorded show
Invite your audience to talk back to their TV. Put the “Social” back into Social Media for Television
3. Use social media data as your trusted news source
Create live news feeds with social media by collecting Tweets from trusted accounts.
For example, in a newscast, assign Twitter accounts to your field reporters and then combine their data as a news feed.
Using BL TweetOut, you can whitelist your trusted accounts, then switch to a “firehouse” mode, which allows all Tweets to be broadcast without a need for moderation. Links and unwanted information is removed automatically before airing on TV.
Drive your news and information with your viewers’ conversations.